How Carriers Seat Trucks With Drivers Who Stay Without Buying Leads, Job Boards, or Outside Recruiters
A free strategic guide for fleet leadership: the 5-stage Driver Attraction Framework, the 25 recruiting videos every carrier should own, a KPI dashboard, a 90-day plan, and a self-scoring scorecard to find your biggest leak.
The 5-stage Driver Attraction Framework — Attract → Engage → Convert → Seat → Retain
25 recruiting videos mapped to the drivers you're hardest up for
A self-scoring scorecard that shows you where you're losing qualified drivers
The real cost of one parked truck — a model you can run on your own numbers
For owners, presidents, VPs of operations, and recruiting directors at carriers running 50 or more trucks.
Built by Jesse Butler — 20 years recruiting truck drivers. She built a fleet's YouTube channel to 972,000 views and 820+ videos, hosted a live driver Q&A every week for seven years, and helped that carrier become the #1 large fleet in the country. Drivers put her name in the nomination.
